竞品调研怎么做(不用花上三周时间)
竞品调研说白了就三步:列出客户经常拿来和你比较的产品,收集它们公开的信息(定价页、更新日志、应用商店评价、帮助文档、招聘岗位),然后据此做决定 — , 做什么功能、定什么价、怎么说话。它不是一份汇报PPT,而是一张你能说清理由的选择清单。
Love Island USA·App Store
拆解 Love Island USA 真实差评,发现「轻流:10MB看真人秀」等 3 个值得做的方向
Review2Idea 从应用商店收集用户评论,通过 AI 语义嵌入聚类痛点,并使用多个 AI 认知框架(模拟知名创新者思维)评估产品机会。分数代表 AI 评估的潜力,不构成投资建议。
基于 300 条评论 · 平均评分 1.1★
Can’t vote
I registered a couple days before the vote. Night of the vote I couldn’t vote. The app just keeps asking me to register and then gives me”network error” or “reached maximum attempts”. Now I have now i...
Danielle.B · 2026-06-10
Voting is ridiculous
I registered days prior to voting being open and then when it was open, it had me register again except I got connection error over and over again. WiFi, or cellular data made no difference. Deleting ...
xEternalgrey · 2026-06-09
This app sucks
I registered to vote days in advance, night of the vote it’s not allowing me to vote and stating I need to register again which I kept trying to do and it kept saying “Network Error”. Now you guys got...
Izzy hates this · 2026-06-10
App is trash & So is voting, take this app off!
I somewhat enjoyed watching love island, i went to go try to vote because my timezone is CDT. Therefore at 12:30am voting after a certain episode closes. Many love island fans have waited many episode...
Natie Johnson · 2026-06-09
HORRIBLE
This season alone it has unregistered me three times. Now it won’t let me re register and it’s saying I’ve reached the max amount of registrations when I’ve only ever registered on one phone. Due to t...
Alexia - upset consumer · 2026-06-11
Fun…until it counts
I have been a fan of Love Island USA for a while now, and every season I try my best to vote and participate in the surveys. So why for the love of god should season eight be any different? I register...
I cannot believe this omg · 2026-06-09
Voting
My voting tab was removed?? I deleted and reinstalled the app and it’s still not appearing so I guess I just don’t get to vote. My bottom tabs say Home, Official Store, Shop the Villa, and Explore. Th...
ksdubbz. · 2026-06-26
Votes broken
I find it so funny how soon as we get our first vote it mysteriously doesn’t work and everyone is getting the same network error. Yall unregistered me and everything. I need yall to update your app a...
Britt💛✝️♌️ · 2026-06-09
App still crashed
This dumb app has been deleted and redownloaded like 5x on my phone and it still keeps saying up top that I have no connection. Dumb- and it happened ever since first vote which I didn’t even get to v...
silentninja28 · 2026-06-14
who made this ?????
barely works. im not gonna lieeeeeeee. gabriel got snubbed. some rough bugs in the app. hire some better software engineers to fix these issues please
ZebRocks · 2026-06-25
为旧手机用户打造的超轻量真人秀伴侣应用。观看恋爱岛类节目,省电90%,零闪退。
专门看真人秀短片和精华回顾的播放器,去掉了原版应用里那些花里胡哨的东西。五年前的手机也能流畅播放,因为除了看视频啥都没有。
彻底跳过卡顿的官方应用——获取2分钟AI精华、剧情高光和演员八卦,TikTok风格信息流。不错过任何精彩,不再等待加载。
以上评价基于公开信息提炼的思维框架,由AI生成,不代表名人本人观点。
竞品调研说白了就三步:列出客户经常拿来和你比较的产品,收集它们公开的信息(定价页、更新日志、应用商店评价、帮助文档、招聘岗位),然后据此做决定 — , 做什么功能、定什么价、怎么说话。它不是一份汇报PPT,而是一张你能说清理由的选择清单。
想知道怎么找客户痛点?答案很简单:去人们已经在抱怨的地方,然后读足够多的抱怨,直到规律浮现出来。应用商店评论、客服工单、Reddit 帖子、销售通话录音,这些都行。至于那种直接问"你的痛点是什么"的问卷,基本没用 — , 原因我下面说。
评论分析说白了就是三件事:把用户评论收集起来,按主题和情绪给每条打标签,然后数一数每个标签出现了多少次。数完你就知道,哪条抱怨只是嗓门大,哪条抱怨是真的普遍。它把"我翻了一堆评论,我觉得……"换成了一份能拿出来讨论的排序清单。这才是它的意义。
方法很简单:挑一个你懂的品类,去读那些应用的两星和三星评论,把反复出现的抱怨标记出来,然后问自己 — , 哪一条抱怨本身就能撑起一个完整的产品,而不只是补一个缺失的功能。整套方法就这些,剩下的都是归档技巧。
用应用评论找产品创意,说白了就是去翻现有 App 的一到三星评论,从里面挑出反复出现的抱怨 — , 出现得足够频繁,以至于有人愿意花钱让它消失。这招管用,是因为评论里的人用自己的话描述问题,没人引导,也没人提问。难的不是找抱怨,而是分清哪条只是抱怨,哪条能做成生意。
所谓App创意验证的市场调研,就是搞清楚两件事:真实用户到底有没有你打算解决的那个问题;他们有没有已经在用别的办法解决,结果又没解决好。方法是去读人们公开说过的话 — , 应用商店评论、Reddit帖子、客服论坛、搜索关键词。而不是问朋友"你觉得我这个想法酷不酷"。